In my opinion, the most basic problem is the lack of understanding of the management of the cooperative itself, so it must be corrected. In addition, now cooperatives are less attractive because there is an assumption that develops in the community, namely the failure of cooperatives in the past without any accountability to the community which causes community distrust about cooperative management. From here, there is a need for socialization to the community about cooperatives. With this, it is hoped that public knowledge about cooperatives will increase. People can know that cooperatives are actually a people's economy that can boost equitable prosperity. So that they are interested in joining.
Cooperatives are really cool, some people don't know how cool cooperatives are, especially young people. The youths have high enthusiasm and creativity. The need for rebranding to young people is the key so that the image of cooperatives in society is cooler for now and in the future. Indonesia needs young people who are willing to fight for populist economic values. The ideological grandchildren of Bung Hatta who are cooperative fighters are eagerly awaited for their contribution to the nation. Hatta Muda Insan who is optimistic, energetic, idealistic, understands the ideology of cooperatives and has the passion to build creative and inspirational works. In time, they will determine the color of the cooperative's shape in this country. We don't need to worry, because they are superior resources and always have the passion to produce something creative. They have great talents and always have a way of interpreting the times so that cooperatives do not have to stutter a